How proficient are you at using Lightroom and Photoshop? In today’s world of digital photography, exactly how you process your images is easily 50% of the game. Don’t believe me? Take a look at the most recent copy of National Geographic and compare it to one from 1990. The difference you see is Photoshop.
You can master the technical and creative side of photography in the field. But, without having mastered the use of Lightroom and Photoshop, your photographs will always fall short of their full potential.
Over the last 10 years, I have been asked countless times if I would ever do a workshop on processing images. During my field workshops, I see that this is something participants could benefit from; this lack of fully understanding LR and PS is undoubtedly holding back so many of the photographers I work with. But, I have always been hesitant.
You see, whenever I have worked in a couple hours’ worth of Lightroom and Photoshop instruction on my trips, my concerns about doing so have proven to be well founded. And from the very first time, I realized three glaring problems that were holding everyone back simply because I, and every other workshop instructor, was trying to teach this stuff in a traditional manner.
The first problem I saw, was that everyone comes to the table with a different level of skills in Lightroom and Photoshop. Some people may be very good photographers, but they are absolute beginners when it comes to understanding the full power of LR and PS. Others have tremendous gaps in their understanding of these programs. And, of course, very few know anything about Photoshop itself these days.
The second problem that I found was that most photographers did not understand how these software programs are used to realize the full artistic potential of a photograph. This is a big one, maybe even the most important one. Many of my clients who ask about a workshop like this have already purchased books on Lightroom and Photoshop. They have watched endless videos on YouTube, had subscriptions to online services with an inexhaustible library of lectures about this stuff, and many have even attended workshops specifically for LR and PS. And yet, they find that after all of this, their photographs were still missing something.
The third problem that was glaringly obvious to me can be stated with one word: time. These programs are complex. And there is simply no way that you can truly learn how to use Lightroom and Photoshop in a few hours, or even a few days. It takes time. It takes time to see how it all works, to see how features apply to you and your photography. And it takes time to begin to understand it all, for your brain to process it all, to experiment with it all. Anyone teaching Lightroom and Photoshop, who is worth their salt, spent years learning how to do what they do. Can you really expect to learn everything you need to know by listening to them talk for a few hours?
If you have tried to learn Lightroom and Photoshop but feel like you are still behind or confused or limited in what you can do with it, I want you to know something right now: It’s not your fault. The problem is not you. The problem is how everyone has been trying to teach you Lightroom and Photoshop.
Chances are, you don’t need another tutorial. You don’t need another lecture. You don’t need another set of instructions distilled for the masses.
What you need is a personal coach.
You need someone who has mastered the use of this software and can work with you one on one over the course of time to understand exactly how programs like Lightroom and Photoshop take your photography to the next level. Only by making this about you, and only you, with your unique set of needs, and your unique way of seeing and photographing the world, is any sort of Lightroom and Photoshop training ever going to really work.
So, that’s what I am offering you. Not a workshop. Not a video tutorial. But one on one coaching, for 12 weeks.
That’s 12 weeks of experiential education, where we collaborate together on editing your images. That’s 12 weeks of learning the ins and outs of BOTH Lightroom and Photoshop. 12 weeks of a professional photographer showing you, step by step, their suggestions and then coaching you through the process yourself. 12 weeks of learning how to both see and reveal the true power of your artistic vision.
Can you imagine what you will accomplish, what you will finally learn to master in 12 weeks?
So, how does it work? Skype.
Skype has revolutionized the way we can communicate and learn remotely today. Some of the most sought-after experts in their field use Skype to teach. Multinational corporations use it all over the world for training. University professors are adding it to their curriculums for remote learning opportunities. And millions of people turn to this technology every year for a more personalized and intensive educational experience.
Instead of having to travel across the country, incur the costs of hotels and meals and flights, just to sit in a classroom for 2 or 3 days, Skype allows us to come together in a virtual meeting. We are working face to face, one on one, and with all of the tools necessary for Lightroom and Photoshop coaching.
These customized coaching sessions are live and real-time. And the whole thing unfolds much like it would if I were sitting beside you at your computer as we work through these programs and your photographs together. This is not a webinar. This is not a group session.
With Skype, we will be able to share our desktops with each other, so that we can see exactly what each of us are doing real-time in Photoshop and Lightroom. We can share notes on discussions and lessons. And all 12 weeks’ worth of sessions can be recorded and saved for you to review again and again.
And it all happens from the comfort of your home, in a manner that works with your schedule, and your busy life.
Our first meeting together will be an in-depth review of your photography. This will give me the opportunity to understand where you stand as a photographer. It will give me the opportunity to chat with you extensively about your work. And from this first session, I will then be able to put together a plan of action for the coming weeks that focuses on your specific wants and needs.
From there, we will spend one hour a week that works with your schedule, honing your skills and understanding. And by the end of the 12-week coaching session, you can expect to not only be completely proficient at using Lightroom and Photoshop, but to possess the knowledge and skills necessary to tap into your artistic potential with these programs in order to elevate your photography to a whole new level.
Duration: 12 weeks
Dates: you can begin your coaching sessions at any time
Necessary Software: Lightroom Classic CC and Photoshop CC
Location: the comfort of your own home
What to Expect
- 12 weeks of personal Lightroom and Photoshop coaching customized for your specific needs
- Each week we will meet for a one hour session
- We will collaborate on your photographs, not sample images
- You can expect to become proficient at both Lightroom and Photoshop
- You will learn how to begin using these programs to take your photographs to new levels of artistry
- A fully customized schedule that works with your lifestyle
Is Skype really a good way of learning?
Yes, absolutely! The use of Skype has long been integrated into higher education. Universities all over the US and the rest of the world use it on a regular basis. Last year along companies in the US spent over 1 billion dollars on Skype based coaching for management teams. And if you are a real nerd like me, you can even find detailed research on how Skype is revolutionizing education in academic journals such as The Journal of Psychological and Educational Research.
Long story short, Skype has been around for years now and its use in coaching, training, and education is 100% mainstream.
Are 12 weeks really necessary?
For a decade now, we have taken meticulous notes during our workshops on what photographers need from a Lightroom and Photoshop training. Given the complexity and power of these programs, we believe that 12 weeks is the perfect amount of time whether you are a beginner or advanced user.
Does Skype cost money?
No, it does not. Skype can be accessed either as a stand alone app or through a webpage. And none of these cost you a think to use!
Do I really need to have a CC subscription?
Adobe has long since stopped updating Photoshop and Lightroom as stand alone programs. If you are still using these older versions, you are missing out on some of the biggest improvements in photo editing to happen since the beginning of digital photography. If you have made it this far in your research about our personal coaching sessions, then you are obviously very serious about creating the best photographs you possibly can. And you really do need to upgrade to the Creative Cloud if you are serious about your photography.
Many others programs exist such as OnOne and DXO. But at the end of the day, Adobe’s products are the ones used by every professional photographer around the world.
Jared Lloyd Photography
1627 W. Main st #407
Bozeman MT 59715
e: jared at jaredlloydphoto dot com